Privacy Policy

1. Information We Collect

Personal Information You Provide

Information you voluntarily provide to us, including:

• Full name
• Business name
• Email address
• Phone number (including mobile number for SMS communications)
• Funding amount requested
• Equipment type and purpose
• Any information submitted through our contact or application forms

Automatically Collected Information

When you access our website, we may automatically collect:

• IP address
• Browser type and version
• Device type and operating system
• Pages visited and time spent on each page
• Referring website or source
• Geographic location (city/region level)

Cookies & Tracking Technologies

We use cookies and similar tracking technologies to:

• Analyze website traffic and usage patterns
• Improve user experience
• Support marketing, advertising, and retargeting efforts
• Remember your preferences

2. How We Use Your Information

We may use the information we collect to:

• Process your equipment financing application or inquiry
• Respond to your questions and communicate with you
• Send you SMS text messages if you have opted in (see Section 10)
• Send you follow-up emails related to your application
• Improve and optimize our website and services
• Monitor and analyze usage trends
• Conduct marketing and retargeting campaigns
• Maintain security and prevent fraud
• Comply with legal obligations

3. Sharing Your Information

We do not sell your personal information to third parties.

We may share your information with:

• Lending partners and financial institutions to process your financing request
• Service providers (e.g., CRM systems, hosting providers, SMS platforms)
• Analytics providers (e.g., Google Analytics)
• Legal authorities if required by applicable law
• Business successors in the event of a merger, acquisition, or sale

4. Third-Party Services

Our website may use third-party services, including:

• Google Analytics – for website usage analysis
• Meta (Facebook) Pixel – for advertising and retargeting
• CRM platforms – for lead management
• SMS communication platforms (e.g., RingCentral) – for text messaging
• Website hosting services

These third parties may collect and process your data according to their own privacy policies.

5. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, use, or disclosure. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Your Privacy Rights

California Residents (CCPA)

If you are a California resident, you have the right to:

• Request access to your personal data
• Request deletion of your personal data
• Opt out of the sale of personal data (we do not sell data)
• Non-discrimination for exercising your privacy rights

International Users

If you are accessing our website from outside the United States, your information may be transferred to and processed in the United States, where our servers and operations are located.

7. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, satisfy legal obligations, or resolve disputes, unless a longer retention period is required by law.

8. Children's Privacy

This website is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a minor, please contact us immediately.

9. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised effective date. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

10. Mobile Opt-In & SMS Consent

By providing your mobile phone number and checking the SMS consent box on our application form, you expressly consent to receive SMS text messages from Ascent Equipment Finance regarding your financing inquiry, application status updates, and related marketing communications.

• Opt-Out: Reply STOP at any time to unsubscribe from SMS messages.
• Help: Reply HELP or call (888) 330-9974 for assistance.
• Message Frequency: Message frequency may vary depending on your inquiry status.
• Rates: Message and data rates may apply depending on your mobile carrier plan.

Mobile opt-in data, SMS consent, and phone numbers collected for SMS communication purposes will NOT be shared with any third party or affiliate for marketing purposes.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us: